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Serving Florida and Texas


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To engage every American in the states where we operate who need assistance finding the most affordable, quality health coverage under the parameters of the Affordable Care Act (ACA).

Through our partnerships with the top carriers in the nation, leading web technology, and experienced expertise in health insurance marketing and administration we are ready to serve you, our CUSTOMERS.

We strive to be the standard online for recommending and purchasing the BEST coverage for you at the right price whether you are an individual/family, small business, or Medicare beneficiary. Our experts will assist you by telephone, email, text and fax to make sure you have the best options when it comes to your coverage.

If private insurance is not affordable for your situation, we can recommend other options such as state assistance programs. You will always have an ally with HealthInsuranceMarketPlaceUSA when it comes to your health coverage!



1.  To be your partner in finding the best coverage options for your situation at all


2.  As premiums are filed in each state, we will always have the best prices for you.

3.  We work only with high quality insurance companies you know and trust such as

     Florida Blue and these companies in Texas: United HealthCare, Humana, Aetna,

     and BlueCross/BlueShield.

4.  To offer you help through the most popular methods today including telephone,

     email, fax, and text messaging.

5.  Our consultation is included in your premium, NEVER an extra fee out of your 

     pocket. We are compensated by our insurance industry partners.

6.  We promise the plans recommended are driven by your individual NEEDS, never

     our compensation from any particular carrier.

7.  We strive to help you using everyday language, not jargon, so you understand

     your coverage. We keep it simple so you understand and can rely on your policy

     when you need it most!

8.  To always apply the latest tried and tested technology to help you make the best

     decisions regarding your coverage.



John F. Luchansky

President and Founder

John Luchansky has served as President of CEW, Inc operator of since its inception in January 2012. His goal is to make the site the most informative, user friendly and comprehensive marketplace for Americans to compare and purchase the best, affordable health coverage to meet their needs.

Prior to forming HealthInsuranceMarketplaceUSA, Mr. Luchansky served in an executive role with United HealthCare of Florida and Physician Corporation of America. Previously, he spent time in the information technology industry with IBM and Gartner, and consulted with a leading online career technology organization. Mr. Luchansky brings 25 years of combined experience in the technology and health insurance industries to HealthInsuranceMarketplaceUSA. He holds an M.B.A. degree from the University of Texas-Arlington.

Denis Radefeld

Executive Consultant

Denis Radefeld has served as an Executive Consultant since the company's founding in January 2012. Prior to joining HealthInsuranceMarketplaceUSA, Mr. Radefeld served as CEO of the Scott & White Health Plan of central Texas which served 200,000 plus members in Texas. It is part of Scott & White, a large multi-specialty practice and hospital in central Texas. He is a former member of the Texas Health Insurance Board, and holds a Master of Health Care Administration from the George Washington University. 


Our Customer Service Center will provide you with unparalleled help every conversation, every transaction. Speak to or email a licensed representative when you need help with products, we will even work with you to resolve medical claim questions and issues. 

CALL: 888-865-9086

Mon-Fri, 8am-6pm EST, Sat. by appointment


We will respond as quickly as possible within 24 hours. 

If you have purchased your policy and still have questions, contact us at

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